World Finals Unleash The Beast Championship

The bulls are bucking. The dirt is flying. And the crowd is roaring. The biggest event in bull riding--riding it back at AT&T Stadium. This is where legends are made. If they can hang on.

KID ROCK'S ROCK N RODEO

Kid Rock’s Rock N Rodeo is a reimagined rodeo produced by PBR in partnership with Kid Rock. During the music-infused event, six teams, each led by a legendary rodeo head coach, compete head-to-head in bracket-style competition across barrel racing, bareback riding, saddle bronc riding, tie-down roping, team roping, steer wrestling, and breakaway roping.

“Last May we mashed up rodeo and rock and roll to celebrate cowboys and America in a party no one will ever forget. It’s time for year two, and we’ve got even bigger ideas to continue pushing rodeo into the entertainment mainstream. Nothing's cooler than rodeo and rock-n-roll.” -Kid Rock